Amy L. Essig
EDUCATION
University of Central Florida Orlando, FL
Bachelors of Science in Business Administration Dec 2014
Emphasis in Marketing
GPA: 3.32
Honors: Deans List & Florida Bright Futures Medallion Scholarship
University of Central Florida Orlando, FL
Bachelors of Science in Business Administration Dec 2014
Emphasis in Marketing
GPA: 3.32
Honors: Deans List & Florida Bright Futures Medallion Scholarship
RELEVANT COURSES
Consumer Behavior, Marketing Analysis and Research, Business Finance, Management of Organizations, Marketing Management, Professional Selling, Marketing, Marketing Strategy, & Supply Chain Management
Consumer Behavior, Marketing Analysis and Research, Business Finance, Management of Organizations, Marketing Management, Professional Selling, Marketing, Marketing Strategy, & Supply Chain Management
PROFESSIONAL EXPERIENCE
MMGY Global Maitland, FL
Media Intern May-Aug 2014
· Format and request data from Media Representatives for monthly media reports
· Track impressions, clicks, and calculations to implement into reporting for Starwood Corporate and St. Johns County Resorts
· Create floodlight tags and click trackers to track where people have clicked on the Starwood websites
MMGY Global Maitland, FL
Media Intern May-Aug 2014
· Format and request data from Media Representatives for monthly media reports
· Track impressions, clicks, and calculations to implement into reporting for Starwood Corporate and St. Johns County Resorts
· Create floodlight tags and click trackers to track where people have clicked on the Starwood websites
United Cerebral Palsy of Central Florida Orlando, FL
Marketing & Development (Intern) Aug 2013-Dec 2013
· Monitored event activities to ensure compliance with applicable regulations and laws
· Raised and coordinated $4,000 successfully in silent auction money for a local charity golf tournament
· Obtained data via marketing research for Senior Marketing & Communications director
Marketing & Development (Intern) Aug 2013-Dec 2013
· Monitored event activities to ensure compliance with applicable regulations and laws
· Raised and coordinated $4,000 successfully in silent auction money for a local charity golf tournament
· Obtained data via marketing research for Senior Marketing & Communications director
Marriott Hotels and Resorts Orlando, FL
Sales/ Customer Service Associate Oct 2012-Present
· Engaged guest and answered inquiries to ensure needs were met for customer satisfaction
· Tailored mannequins with elite brands such as Tommy Bahama, Betsy Johnson for marketing purposes
Sales/ Customer Service Associate Oct 2012-Present
· Engaged guest and answered inquiries to ensure needs were met for customer satisfaction
· Tailored mannequins with elite brands such as Tommy Bahama, Betsy Johnson for marketing purposes
Clear Channel Communications Maitland, FL
Promotions (Intern) Jan 2013-April 2013
· Coordinated and participated in promotional activities and trade shows working with promotion managers to market products or services
· Assisted Real Radio 104.1 FM and 540 AM in promotions
· Updated and edited the calendar and contests on company websites
Promotions (Intern) Jan 2013-April 2013
· Coordinated and participated in promotional activities and trade shows working with promotion managers to market products or services
· Assisted Real Radio 104.1 FM and 540 AM in promotions
· Updated and edited the calendar and contests on company websites
Orlando Sentinel Media Group Orlando, FL
Advertising (Extern) Dec 2012-Dec 2012
· Performed needs analysis scenarios
· Oversaw an important editorial board meeting
Advertising (Extern) Dec 2012-Dec 2012
· Performed needs analysis scenarios
· Oversaw an important editorial board meeting
LEADERSHIP
Team Manager (Fundraising) Orlando, FL
Junior Achievement Aug 2012-Dec 2012
· Taught five lessons on financial literacy, entrepreneurship, and management to elementary school students
· Raised $1000 through fundraising for a school beautification project
· Developed promotional items to distribute to families and friends of students
Team Manager (Fundraising) Orlando, FL
Junior Achievement Aug 2012-Dec 2012
· Taught five lessons on financial literacy, entrepreneurship, and management to elementary school students
· Raised $1000 through fundraising for a school beautification project
· Developed promotional items to distribute to families and friends of students
Director of Events
Society for Marketing professional Services-UCF Chapter
Society for Marketing professional Services-UCF Chapter
SKILLS
Proficient in Microsoft Office Word, PowerPoint, Excel, and Windows, Social Media: Facebook, Twitter, Mail Chimp, and Survey Monkey, KwikSurvey, Project Management, InDesign, Double Click Digital Media Marketing, Transport, Workamajig, MediaVisor
Proficient in Microsoft Office Word, PowerPoint, Excel, and Windows, Social Media: Facebook, Twitter, Mail Chimp, and Survey Monkey, KwikSurvey, Project Management, InDesign, Double Click Digital Media Marketing, Transport, Workamajig, MediaVisor
CAMPUS/COMMUNITY INVOLVEMENT
Society for Marketing Professionals-UCF Chapter (2013-Present) – Director of Special Events
United Cerebral Palsy of Central Florida (2013)
Give Kids the World (2007-Present)
Ad 2 Orlando (2014-present)
Business Leadership Council (2014-present)
Society for Marketing Professionals-UCF Chapter (2013-Present) – Director of Special Events
United Cerebral Palsy of Central Florida (2013)
Give Kids the World (2007-Present)
Ad 2 Orlando (2014-present)
Business Leadership Council (2014-present)