Starting Sept. 19th Burger King will be implementing the blackest burger yet in Japan, with a black bun made out of squid ink and bamboo charcoal, also the cheese is infused with bamboo charcoal. The oozing substance is black onion, garlic and squid inc. The bamboo charc
It will be interesting to see the marketing of these burgers and what strategies Burger King will use to not shy away customers from eating a funky looking burger. Some questions that I have are:
oal was added to the cheese to give it its color, while squid ink was added to the sauce to make it darker. The bamboo charcoal adds a nice aroma to the bun as well. They will be available up until November for around $4.50. The black burgers were first introduced for a limed time by the Burger King Chain in 2012 and became a hit, outselling all other new products that Burger King offered during the year, according to the company. They were also available for a limited time in 2013.
It will be interesting to see the marketing of these burgers and what strategies Burger King will use to not shy away customers from eating a funky looking burger. Some questions that I have are:
- Will the customers even enjoy something that they have never had before?
- What will customers reactions be?
- Will it be a hit in the coming years 2014 & 2015?
- What is the desired price that customers would pay for this in Japan?